LOGO POSITIONING

This is an exercise where we had to order a group logos in a diagram according to a number of parameters that we chose. In this case I picked logos from banks. Why? Because they’re everywhere. I could use logos from banks of all over the world, giving my diagram a “global” look.

The parameter I used where Traditional vs modern (up and down) and Abstract vs Pictorial (left to right).

IMG_0011

 

From this exercise I can say that:

  • There´s A LOT of blue
  • Most logos are located in the modern parameter
  • Apparently a great majority of brands use pictorial elements
  • Typography is mainly sans-serif
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