This is an exercise where we had to order a group logos in a diagram according to a number of parameters that we chose. In this case I picked logos from banks. Why? Because they’re everywhere. I could use logos from banks of all over the world, giving my diagram a “global” look.

The parameter I used where Traditional vs modern (up and down) and Abstract vs Pictorial (left to right).



From this exercise I can say that:

  • There´s A LOT of blue
  • Most logos are located in the modern parameter
  • Apparently a great majority of brands use pictorial elements
  • Typography is mainly sans-serif

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s