This is an exercise where we had to order a group logos in a diagram according to a number of parameters that we chose. In this case I picked logos from banks. Why? Because they’re everywhere. I could use logos from banks of all over the world, giving my diagram a “global” look.
The parameter I used where Traditional vs modern (up and down) and Abstract vs Pictorial (left to right).
From this exercise I can say that:
- There´s A LOT of blue
- Most logos are located in the modern parameter
- Apparently a great majority of brands use pictorial elements
- Typography is mainly sans-serif